98 In Bloom – Brand Identity

After collaborating with the team to define the exhibition’s concept, I developed the exhibition flyer as the foundation of its visual identity. I illustrated each flower individually using Adobe Sketch, then refined and arranged them in Illustrator, experimenting with various patterns and layouts. Every element of the poster is hand-drawn, except for the "In Bloom" text.

Once the flyer was finalized, I extended the brand identity by repurposing my illustrations into merchandising concepts, exploring different applications of the artwork across various promotional materials.