Yellow Rose Rebrand

Yellow Rose is one of my favorite restaurants—from their amazing vegan queso (and I’m not even vegan) to their incredible salads, doughnuts, and tacos, I can’t get enough. However, their happy hour menus didn’t quite match the strong identity of the restaurant.

Inspired by Yellow Rose’s bold flavors and unique atmosphere, I set out to design menus and marketing tools that reflect their aesthetic. My goal was to create materials that enhance the dining experience and align with the restaurant’s vibrant energy.

I began by developing a mood board, which served as the foundation for the color story and overall design direction. From there, I designed a set of happy hour menus and a custom matchbook, ensuring each piece captured the playful yet authentic essence of Yellow Rose.